What data we collect

We collect the following categories of information for the purposes explained below.

Data about your browsing activity on our website such as which pages you visited and when, what items were clicked on a page, how much time was spent on a page.

Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data, operating system, and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID.

Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.

How we use the data we collect

We use this data to serve ads to you that are more relevant to you. Specifically, we use this data for:

Targeting: Selecting ads that are more likely to be relevant to you based on the interests previously associated with your device and the time of day you may be most interested in viewing these specific ads. For example, we may show you ads for your favorite shopping site (or similar sites we think you may like) during lunch or commute hours.

Frequency capping: Making sure that you don't see the same ad too many times.

Sequencing: If you are being served a sequence of ads, making sure we show you the right ad next in the sequence.

Cross-device matching: Identifying all devices that are likely to be associated with you so that ads can be targeted, capped and sequenced across those devices.

Data Sharing

We do not disclose information about you:

In connection with legal proceedings: When we are under a legal obligation to do so, for example to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Prince William County Dept. of Parks, Recreation and Tourism Group, our Advertisers or any other third party.

To Comply with legal process: To satisfy in good faith any applicable law, legal process, or proper governmental request, such as to respond to a subpoena (whether civil or criminal) or similar process.

Cookies and related technologies

The Prince William County Dept. of Parks, Recreation and Tourism platform uses cookies, tracking pixels and related technologies to provide our services for Advertisers.

Tracking cookies enable us to identify your device when you move between different Digital Properties, so that we can serve targeted advertising to you.

We may also drop cookies from our Advertising Partners for the purposes described above. The Advertising Partner cookies dropped will vary depending on who the Advertisers are.

Additionally, we use non-tracking cookies (not unique) to store user decisions in terms of your ad and opt-out choices

Your choices and opting-out

You can opt out of receiving personalized ads served by us or on our behalf by clicking on the blue icon that typically appears in the corner of the ads we serve and following the instructions.

Data retention

We retain personal anonymized data we collect directly for targeting for as long as is necessary for our business purposes.

Security

We apply technical, administrative and organizational security measures to protect the data we collect against accidental or unlawful destruction and loss, alteration, unauthorized disclosure or access, in particular where the processing involves the transmission of data over a network, and against other unlawful forms of processing.

Changes to this Privacy Notice

Changes to this Privacy Notice will be posted on this page. If we make a material change to our privacy practices, we will provide notice on the site or by other means as appropriate. If we are required by applicable data protection laws to obtain your consent to any material changes before they come into effect, then we will do so in accordance with law.

Contact us about questions or concerns

If you have any questions about this Privacy Notice or our privacy practices, you can contact bheavner@pwcgov.org. If you are located in a European Territory and we are processing your data as a data controller, Prince William County Dept. of Parks, Recreation and Tourism is the data controller of your information. To contact Prince William County Dept. of Parks, Recreation and Tourism Advertising Limited please email bheavner@pwcgov.org